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Case Study No. 02  ·  Regina, Saskatchewan

Our own venture  ·  Brand & campaign  ·  Long-form content

Mutual
Clause

Almost every couple in Canada is already inside a binding financial agreement. Almost none of them wrote it.

Scope  ·  Art direction  ·  Social campaign  ·  Film  ·  Research & editorial  ·  mutualclause.shop

Relationship Agreements Regina · Saskatchewan

mutualclause.shop

The Venture

Premium relationship-agreement templates, sold direct. Art direction, a social campaign and a launch film, built in-house at YQR Design.

It is our own product, which is why it gets the same standard as a client’s, and why we could publish the research behind it in full.

Why it exists

A quarter of Canadian couples now live common-law. In Saskatchewan, two years of that divides family property equally, whatever the title says. No ceremony, no signature, no letter in the mail.

Part One  ·  The Case

The agreement you’re already in

Figures from Statistics Canada, the Department of Justice and a 2026 BMO survey of 2,503 Canadians. Every number is dated and sourced at the foot of this page.

In force

Clause 1  ·  Operative on the parties

Upon the parties having cohabited continuously for a period of two years, all family property shall be divided equally between them, irrespective of registered title.

Signed

Signed

Neither line was ever signed. In Saskatchewan the clause applies anyway.

One

Fewer divorces, because fewer marriages

In 1972 Canada recorded 200,470 marriages, a crude rate of 9.0 per thousand people. By 2020 the country recorded 98,355, a rate of 2.6 per thousand. Roughly the same population, a third of the weddings.

Divorces fell too. They peaked at 97,773 in 1987, the year after the Divorce Act was reformed, and by 2020 had dropped to 42,933 — from 12.7 per thousand married persons in 1991 down to 5.6.

It is tempting to read the second number as a recovery. Couples are staying together. Something is working.

The third number spoils it. In 1981, 6% of Canadian couples were living common-law. By 2021 it was 23%.

Couples living common-law, as a share of all Canadian couples

6%1981 · six couples in a hundred

23%2021 · nearly one in four

Each dot is one couple in a hundred. The filled dots are the couples a divorce statistic can never count, because they were never married. Source: Department of Justice Canada, 2026.

A divorce statistic can only count people who were married. As a quarter of couples moved into a category that produces no divorce filing, the divorce rate fell without anything about human behaviour improving. The separations still happen. They simply happen somewhere the statistics do not look.

2.6

Marriages per 1,000 people, 2020. Down from 9.0 in 1972.

Dept. of Justice, 2026

23%

Share of Canadian couples living common-law, 2021. It was 6% in 1981.

Dept. of Justice, 2026

1.25

Children per woman, 2024. Below the 1.30 “ultra-low fertility” threshold.

Statistics Canada, 2025

51.5%

Canadian women aged 20 to 49 with no children.

Statistics Canada, 2025

The fertility figure is not a side note. At 1.25 children per woman, Canada sits below the 1.30 line demographers call ultra-low, and the average age of mothers at birth has moved from 26.7 in 1976 to 31.8 in 2024. Households are forming later, smaller, and more often without the legal event that used to define them.

The shape of the Canadian household changed. The legal defaults did not move with it.
A black-and-white photograph of two people's hands clasped together, from the MutualClause campaign
From the MutualClause campaign. The agreement in the photograph is the one nobody writes down.

Two  ·  ½

The half nobody agreed to

Here is the part most people in Saskatchewan do not know.

Under The Family Property Act, once two people have lived together for two years — or immediately, if there is a child — the province treats them on substantially the same terms as a married couple. Family property is divided equally. That covers the family home, household goods, pensions, RRSPs and investments, regardless of whose name is on the title.

No ceremony. No licence. No signature. No letter in the mail telling you the date it happened.

Now cross a provincial border with exactly the same relationship.

Saskatchewan

Two years, and family property is split equally.

The same framework as marriage. Home, pensions, RRSPs, investments — title is irrelevant. Courts can order an unequal split only where equal division would be unfair or unconscionable.

Ontario

Three years, and no automatic property claim at all.

Cohabitation can support a spousal support claim. It creates no statutory right to share property accumulated during the relationship. Claims run through trust principles, which means litigation rather than entitlement.

The clock nobody starts

Move in Day 0 Nothing signed. No notice. Neither person marks the date. 24 months SASKATCHEWAN Everything splits 50/50 ONTARIO Nothing splits automatically
The same two people, the same twenty-four months, no document at any point. The outcome is decided by which province the lease was in. British Columbia follows the upper branch; Alberta and Manitoba differ again.

Two couples, identical in every respect except geography, arrive at opposite financial outcomes. One splits everything. One splits nothing and argues about it in court. British Columbia looks like Saskatchewan; Alberta and Manitoba are different again.

Nobody chooses this. You accrue into it. The default is written by the legislature of whichever province you happened to sign a lease in, and the clock starts on a date neither person marks.

That is not an argument against the law. Equal division exists for a good reason, and the reason is the next section. It is an argument about consent: a rule that reallocates half of what two people own should probably be a rule they know about.

Three

Written for a household that has mostly stopped existing

Equal division of family property is a fairness mechanism, and it was built for a specific arrangement: one person earns wages, the other does unpaid work at home, and at the end only one of them has a name on the deed, the pension and the bank account.

Split it in half and the arrangement becomes fair. Without that rule, decades of unpaid domestic work would convert to nothing. The rule is not an accident and it is not obsolete.

But it was designed around a household with a clear division of labour, a single earner, and a marriage certificate. Today the earning is usually shared, the certificate is increasingly absent, and the domestic labour is split — unevenly, but split.

The mechanism is still applied at full strength to arrangements it was never modelled on: two earners with separate careers, unequal assets brought in, a house one of them bought before they met, a business one of them started, and no wedding to mark the moment any of it became joint.

Optional: a hard 1950s Canadian housing figure would strengthen this section — average house price against average single earnings, then and now. I could not verify one from a primary source I trust, so I have left the argument standing on its logic rather than putting an unsourced number on the page. If you want the number, StatCan’s Evolution of housing in Canada, 1957 to 2014 is the place to get it properly.

Four

Money stopped being part of the relationship and became the relationship

Between late December 2025 and January 2026, BMO surveyed 2,503 Canadian adults about money and partnership. The results read less like a personal finance study and more like a description of how couples now form.

What Canadians say about money and their relationships

Share agreeing with each statement. n=2,503 Canadian adults 18+, surveyed 29 Dec 2025 – 27 Jan 2026, ±2.4%.

Marriage involved more financial planning than I expected 63%
I am financially dependent on my partner 54%
Cost of living made divorce’s financial impact harder than expected 51%
Managing money together is harder than the emotional side 48%
Marriage was a bigger financial step than an emotional one 47%
Divorce costs kept me married longer than I wanted (divorced/separated) 37%
I felt pressured to move in together to save money 33%
View as table
StatementAgree
More financial planning than expected63%
Financially dependent on partner54%
Cost of living worsened divorce impact51%
Money harder than the emotional side48%
Marriage a bigger financial than emotional step47%
Stayed married longer due to divorce costs37%
Pressured to cohabit to save money33%

Among Millennials, 56% called marriage a bigger financial step than an emotional one; among Gen Z, 54%.

Two of those numbers deserve to be read together.

Thirty-seven percent of divorced or separated Canadians say the cost of divorce kept them married longer than they wanted to be. Not doubt, not children, not hope. Cost. The exit was priced out of reach, so they stayed.

Thirty-three percent say they felt pressured to move in together to save money.

Put those side by side with section two. A third of people are being pushed by rent into cohabitation, and in Saskatchewan cohabitation is a two-year fuse on an equal-division claim over everything either of them owns. The economic pressure and the legal consequence are pointing at the same people, and almost none of them have been told.

Nobody moves in together to trigger a property regime. They move in because rent is impossible.

Five

Two people, one household, two different readings of what’s fair

The unpaid work gap has narrowed and it has not closed. In 2011, meal preparation was done mostly by the woman in 62.0% of Canadian couples; by 2020 that was 47.5%. Laundry moved from 66.6% to 55.9%. Real movement, one generation.

The daily minutes still tilt.

Minutes per day on unpaid work, 2022

Canadians working from home. Childcare figures are for parents of children under 18.

Women / mothers Men / fathers
Housework
102.9 62.5
Childcare
323.5 272.0
View as table
TaskMinutes/day
Housework — women102.9
Housework — men62.5
Childcare — mothers323.5
Childcare — fathers272.0

Among those not working from home the housework gap is similar: 87.3 minutes for women against 48.5 for men.

Forty minutes a day of housework. Fifty-two minutes a day of childcare. Over a decade that is not a rounding error, and it is precisely the contribution that equal division was invented to protect.

But the most revealing number in this whole file is not a minute count. Asked whether they were satisfied with how housework was divided in their home, 88.4% of men said yes. Among women it was 76.3% — and 9.7% of women were actively dissatisfied against 2.6% of men.

Who says the division of housework at home is fair

Share of partnered Canadians satisfied with how unpaid work is split in their own household. Same households, same question, two different answers. Bars run from zero to 100%.

Women 76.3%
Men 88.4%

12.1 points apart. The same chores, the same kitchen, and one person in the household thinks it is settled while the other does not.

9.7%

of women are actively dissatisfied with the split

2.6%

of men are actively dissatisfied — under a third the rate

View as table
Satisfaction with the household division of unpaid work, by gender, Canada
ResponseWomenMen
Say the division is fair76.3%88.4%
Actively dissatisfied9.7%2.6%
Twelve points is the single most predictive number in this article. Both people can see the dishes, so this is not a disagreement about facts — it is a disagreement about what counts, and nothing in an ordinary household ever requires it to be said out loud. Source: The Vanier Institute of the Family, Families Count 2024, ch. 23 · 2016 satisfaction data.

Unpaid work & the fairness gap in Canadian households yqrdesign.com/portfolio/mutualclause

A black-and-white photograph of a couple leaning together over a shared device on a train, from the MutualClause campaign
Two people, one household, and no conversation yet about what either of them owns.

The same household. Two different readings of whether it is fair. That gap is not a dispute about facts; both people can see the dishes. It is a dispute about what counts, and it goes unspoken because nothing in an ordinary relationship ever requires it to be said out loud.

Which may be why the instrument once treated as an insult is being picked up by the people it was supposedly aimed at. In the United States, where the data is better, prenuptial agreements went from 3% of adults in 2010 to 15% by 2022, and near 40% among those aged 18 to 34. More than half of prenup processes are now initiated by women — not out of distrust, but out of a preference for financial autonomy over financial dependence.

The clause at the edge: privacy

The furthest frontier of all this is the relationship NDA. Templates for them are now sold online, and they are worth discussing precisely because they mark the line where an agreement stops protecting two people and starts protecting one.

A confidentiality clause covering business information, a company one partner runs, a client list, an unannounced venture, is ordinary and reasonable. A clause designed to buy silence about how someone was treated is a different object wearing the same name, and courts across common-law jurisdictions have grown steadily less willing to enforce agreements that suppress disclosure of harm.

The test is simple and worth stating plainly: an agreement between equals protects both of them. If a clause only ever protects one, it is not a mutual clause.

Six

The hard questions, asked in both directions

There is a genre of pre-commitment checklist circulating online now, the best known being a fifty-two step list aimed squarely at men. Strip away the tone and a surprising amount of it is sound. It tells you to be financially independent before you commit. To clear your debt and know your credit position. To learn your jurisdiction’s family law before you are governed by it. To sit in a family courtroom for an afternoon and watch what asset division actually looks like. To live together with real bills before deciding anything. To notice how someone behaves when they hear the word no.

Those are good instructions. Most people do none of them.

But the list has a structural flaw, and it is not the one critics usually reach for. The flaw is that it runs in one direction. It is a man assembling a file on a woman: hire an investigator, pull her credit report, interview her ex over a beer, watch her when she is angry or drunk.

Why one-directional fails on its own terms

Set the ethics aside for a moment and look at it as an engineering problem, because that is where it actually breaks.

First, some of it is not legal here. In Canada you cannot lawfully obtain another adult’s credit report without their consent; consumer reporting agencies require a permissible purpose and the Privacy Commissioner has found against organizations that collected reports without it. A step you cannot legally take is not a step.

Second, and more decisively: covertly gathered information cannot hold up an agreement. Canadian courts set aside domestic contracts for one informational failure above all others, and it is not insufficient investigation. It is non-disclosure. In Rick v. Brandsema the Supreme Court held that full and honest disclosure is fundamental to the fairness of any domestic contract. Ontario’s Family Law Act s. 56(4) lets a court set a contract aside where a party failed to disclose significant assets, debts or liabilities, and even innocent omissions have been held to breach the obligation.

So the man who runs the full surveillance programme and then signs an agreement built on what he found still holds a document a court can void. The couple who sat at a kitchen table and put every asset, debt, student loan and contingent inheritance on paper, each with their own lawyer, holds one that stands.

Investigation produces information you cannot use. Disclosure produces the only kind that makes the contract hold.

That is the whole modernisation. Keep every hard question. Ask it in both directions, out loud, on the record.

Four stages, both people

  1. Arrive as a whole person

    Each of you has lived alone and run a household. Each can cook, budget and handle a bill. Consumer debt cleared or on a plan you both know about. Income you personally control. Interests that survive the relationship ending.

    The original framed this as one person becoming worthy of the other. The data says otherwise: 54% of Canadians report being financially dependent on a partner. Dependence is a household condition, not a gendered one.

  2. Learn the law you are already under

    Both of you find out what your province does automatically, and on what date. Both of you get independent legal advice, from separate lawyers. Spend an afternoon in a family court building and watch a division of assets happen to strangers.

    The original had this right and it is the most useful item on its list. Independent advice for each party is also a factor in whether an agreement survives challenge, so this stage is not optional.

  3. Disclose. Do not investigate.

    Assets, debts, student loans, credit position, income, obligations to children or parents, business interests, pensions, and contingent things like inheritances or stock options. Documented, not described. Both directions, same day.

    This is the stage the original gets exactly backwards, and the law is why. Everything the investigation was trying to discover, disclosure obtains lawfully, in usable form, and with the other person’s knowledge — which is the only version a court will respect.

  4. Test the ordinary days

    Live together with real bills before deciding. Watch how each of you handles a no, a budget, an inconvenient in-law, a bad week. Spend real time with couples five and fifteen years ahead of you, with children and without.

    Kept almost intact from the original, which understood that the courting version of a person tells you very little.

Two of the original stages do not survive translation, because they are about one person’s preparation for a dating market rather than two people’s preparation for a binding contract. Nothing in this framework asks about anyone’s history in bed.

The same questions, rewritten

One direction

“I’ve imagined retiring in this country. What do you think?” If she is opposed, she is not a match.

Both directions

Where does each of us expect to be at sixty-five, and what would each of us give up to get the other there?

A test one person can fail becomes a plan two people can build or discover they cannot.

One direction

Watch her reaction when you tell her no. Tantrums mean she is not equipped.

Both directions

Which of us finds it harder to hear no, and what do we each do when we do not get our way?

Same diagnostic. Now it catches both people, which is where it was always going to be needed.

One direction

Book a solo consultation with a family lawyer and ask about custody statistics for fathers.

Both directions

We each retain our own lawyer and ask the same questions. What applies to us here, from what date, and what can we vary?

Independent legal advice for both parties is not just fairer, it is one of the things that keeps an agreement standing.

One direction

Take her ex out for a beer and find out whether she misrepresented her past.

Both directions

What did each of us get wrong in the relationship that ended? Tell it without a villain in it.

Someone who can answer this has done the work. Someone whose history contains only villains will eventually add you to the cast. No third party required.

One direction

Does she put her family above the household you are building?

Both directions

What claim does each family have on our time, our money and our decisions, and where is the line for each of us?

In-law interference is real and it is not one-sided. Named early, it is a boundary. Discovered late, it is a grievance.

One direction

Live together temporarily and observe how she handles conversations about bills.

Both directions

Run a real household budget together for six months, both names on it, before anyone decides anything.

Almost unchanged. The original was right — but note that in Saskatchewan the trial period is itself the thing that starts the two-year clock.

Not on the original list

Both directions

Who does what in this house, how many hours is it, and does the person doing more of it agree that it is fair?

88.4% of men call the division fair. 76.3% of women do. The gap is the single most predictive thing in this article and no checklist aimed at one gender can see it.

Not on the original list

Both directions

If this ends, what do we both want to be true about how it ended?

The only question here that can be answered generously, and only while both people still want to.

The old question was is she safe to marry. It is a reasonable question and it has an obvious problem: she is asking it too, and the version of you she is evaluating is the one who hired the investigator.

The modern question is smaller and much harder. Are we two people capable of writing down what we have agreed to, and signing it in front of each other? Couples who can do that do not need a private investigator. Couples who cannot have their answer.

Seven

What MutualClause is

Wil — your words go here. I have not described the product, because I would be inventing it. Answer these and I will write the section:

— What does someone actually do with MutualClause? A document, a guided process, a conversation tool, a service?
— Who is it for — couples moving in together, couples already years in, one person who wants to raise it with the other?
— What does it deliberately not do? (The refusal is usually the most persuasive line on a page like this.)
— What led you to build it? The origin belongs here, in one paragraph, in the first person.

Eight

Where the value actually sits

Everything above resolves to one sentence.

Almost every couple in Canada is already inside a binding financial agreement. Almost none of them wrote it, read it, or know the date it took effect.

That is the gap, and it produces three distinct kinds of value.

One — it replaces an inherited default with a chosen one

The current default was drafted by a provincial legislature for a household model that a minority of Canadians now live in, and it applies automatically on a date nobody observes. Whatever two people would decide for themselves, the case for deciding it is that the alternative is not neutrality. The alternative is someone else’s decision, applied silently.

Two — it forces the conversation while both people are still generous

The financial terms of a relationship get worked out either at the beginning or at the end. At the beginning, both people are generous, hopeful, and inclined to be fair to each other. At the end, they are frightened and advised by separate lawyers. The terms reached in those two rooms are not the same terms, and 37% of separated Canadians can tell you what it costs to find that out late.

Three — it makes invisible contribution visible

The satisfaction gap in section five, 88.4% against 76.3%, exists because unpaid contribution is genuinely hard to see from the inside of a household. Writing it down is the only mechanism that reliably converts it from something one person feels into something both people acknowledge. That is worth doing even if the couple never separates — arguably especially then.

The framing that matters is the last one. This is not a document about how a relationship might end. It is a document about how it is actually running, and the reason to write it now is that both people currently want the other one to be treated well.

By agreement

Clause 1  ·  Agreed between the parties

We have each disclosed everything. We have each had our own advice. What follows is what we decided — on a date we both marked.

Signed

Signed

The same clause as the one at the top of this page. The only difference is who wrote it.

Nine

Questions worth arguing about

None of these have a clean answer. That is the point of including them.

  1. If a two-year clock is already running on half of what you own, should the province be required to tell you it started?
  2. Is equal division still the fairest default when both people earn, or is it a rule from a one-earner era being applied to a two-earner country?
  3. Thirty-three percent moved in together for financial reasons. Does economic pressure make consent to a property regime less real?
  4. Who does the current default actually protect — and is that the same person it was written to protect in 1997?
  5. If 88.4% of men and 76.3% of women call the same division of housework fair, whose reading should the agreement be written from?
  6. Is there any question on a one-directional vetting checklist that becomes worse when both people have to answer it?
  7. Where exactly is the line between a confidentiality clause that protects a business and one that buys silence?
  8. Would you rather negotiate the terms of your relationship in year one, or discover them in a courtroom in year nine?
This is not legal advice. Family property law is provincial and the differences are severe: the same facts produce opposite outcomes in Saskatchewan and Ontario. Every figure here is sourced and dated below, but statutes change and individual circumstances vary. Before acting on anything in this article, talk to a family lawyer licensed in your province.

Sources

  1. Department of Justice Canada, Marriage and divorce trends in Canada, 1921 to 2020 (2026). Marriage counts and crude rates; divorce counts and rates; common-law share 1981–2021.
  2. Statistics Canada, Canada's total fertility rate reaches a new low in 2024. Total fertility rate 1.25; ultra-low threshold; average maternal age; childlessness.
  3. BMO, Cost of Living Pressures Affecting Relationships (June 2026). n=2,503 Canadian adults, fielded 29 Dec 2025 – 27 Jan 2026, ±2.4%, 19 times out of 20.
  4. The Vanier Institute of the Family, Families Count 2024, ch. 23. Unpaid work minutes by gender, 2022; task distribution 2011–2020; satisfaction with division, 2016.
  5. The Family Property Act, SS 1997, c. F-6.3 (Saskatchewan). Two-year cohabitation threshold and equal division of family property. Provincial comparison drawn from secondary summaries — verify against the statute and current case law before publication.
  6. Slate, on the rise of the prenup (Sept 2025), citing a 2022 Harris Poll and HelloPrenup data. United States figures — labelled as such in the text.
  7. Perley-Robertson, Hill & McDougall, Full financial disclosure and the validity of domestic contracts, citing Rick v. Brandsema 2009 SCC 10, LeVan v. LeVan 2008 ONCA, and Ontario Family Law Act s. 56(4). Ontario framing; confirm the Saskatchewan equivalent before publication.
  8. Office of the Privacy Commissioner of Canada, PIPEDA Case Summary #2006-340, on the collection of credit reports without consent.
  9. Section six responds to a widely circulated 52-step pre-marriage checklist attributed to Coach Greg Adams. It is summarised and argued with, not reproduced.

Part Two  ·  The Work

Selling a document nobody wants to think about

The research above is the product’s reason to exist. The campaign had to make it something people would actually look at.

The constraint

Every image in this category is a stock photograph of a pen over a contract, and every one of them makes the reader feel worse. A cohabitation agreement already carries the suggestion that the relationship might end. Photograph it like a legal product and you confirm the suspicion before anyone reads a word.

The second constraint was the scroll. This is a direct-to-consumer product with no retail floor and no sales conversation. If the image does not stop a thumb, there is no second chance to explain.

So the campaign could not look like law, and it could not look like a warning. It had to look like something two people would want.

The decision

Photograph the relationship, never the document.

Not one frame in the campaign shows a contract. The imagery is couples: hands, a train window, a dinner table, a family on a lawn. The product is named in the copy and nowhere in the picture.

The jewelry line runs the same logic one step further. Gold against a chocolate-dipped peach, a ruby against a honeyed fig, two bands around a calla lily stem. Metal photographed on grey seamless reads as a catalogue; metal against fruit reads as appetite, and colour does the selling before the copy gets a turn.

The refusal is the strategy. An agreement between equals is a warm object, not a defensive one, and the pictures had to be the first thing that said so.

What we have not written up yet

Wil — the killed routes for this one. Every other study on this site lists the directions we rejected and why, because that is the part that proves judgment. I have not invented any for MutualClause. Tell me the two or three that died and the sentence that killed each, and this becomes a cs-routes list like the Ambitious Baker page.

The campaign, frame by frame

Fine jewelry, for madame.

Diamonds and gold set against ripe fruit: the passion of love made tangible, for the woman who wears her devotion and the promise that comes with it. Below it, the social campaign and the launch film. Tap any frame for the thinking behind it.

A MutualClause social advertisement: a couple seated close together in a restaurant, with the campaign line, they got the real you, make sure they keep it private
One of the social units. The product is in the copy; the picture is entirely the couple.

The campaign, in one unit

Warm restaurant light, two people who look like they like each other, and a line about privacy rather than protection.

Section five of the article is about the point where a confidentiality clause stops protecting two people and starts protecting one. This unit sells the first version of that idea and refuses the second, which is the whole position of the brand in a single frame.

Part Three  ·  Why this is on a design studio’s site

Most studios show you the campaign. This is the eleven thousand words underneath it.

MutualClause is the one project where we own the brief, so it is the one place we can publish the whole thinking without asking a client’s permission. The research came first, the position came out of the research, and the pictures came out of the position. That order is the argument, and it is the same order we work in for everyone else.

Keep reading

Next

Every business in Regina has a story like this one. Most of them have never had it written down.

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